Building Better Practices Through Collaboration — Highlights from Our Latest Webinar

In our most recent webinar, we explored one of the most powerful yet underutilized tools in healthcare practice management: collaboration. From improving patient care to enhancing provider well-being and fueling business growth, collaboration stands out as a catalyst for positive transformation in modern healthcare.

Here’s a quick recap of what we covered and what’s coming up next.

Why Collaboration Matters

Genevieve and Dr. Julie Durnan, CEO of Ginger Desk, led a wide-ranging discussion on the essential role collaboration plays in today’s healthcare practices. Both drew from their diverse professional experiences—Genevieve as a former clinic owner and nutritionist, and Dr. Julie as a naturopathic physician and founder of a Ginger Desk built specifically for healthcare providers.

Dr. Julie emphasized that collaborative care isn’t just about better outcomes—it’s also a strategic business decision. She shared real-world examples of how structured collaboration can reduce provider burnout, increase efficiency, and grow revenue. Think weekly team huddles, peer mentorship, and leveraging shared EMR systems for streamlined communication.

Tools, Strategies, and Systems for Team-Based Care

We explored practical ways to bring collaboration into daily clinic operations. Genevieve highlighted Jane App's task feature and the value of morning huddles, while Dr. Julie shared how Ginger Desk supports healthcare teams by optimizing internal processes and allowing providers to stay focused on patient care.

One powerful takeaway? 94% of problems in clinical practice are caused by poor systems, not people. Building a collaborative structure with clearly defined roles and expectations can transform the way a practice operates.

Marketing Through Collaboration

Collaboration isn’t just good for internal operations—it’s a marketing advantage, too. Attendees shared stories of local clinician networks that cross-promote each other's services, creating referral loops and community recognition.

Genevieve and Dr. Julie encouraged healthcare providers to embrace authentic messaging and focus on value-based marketing. When a practice’s internal culture reflects trust and collaboration, that same energy radiates outward, attracting the right patients and partners.

Combating Isolation with Virtual Meetups

Recognizing the growing trend of professional isolation in healthcare, Genevieve has launched monthly virtual meetups designed to build connection, offer mentorship, and support collaborative growth.

This session featured Dr. Julie’s keynote on collaborative models in care delivery. She discussed how tools like Ginger Desk help practices scale without sacrificing quality, and how delegation can empower providers to do their best work without burning out.

What’s Next?

📅 Next Virtual Meetup: May 13th

Topic: Burnout Recovery & Nervous System RegulationThis session will offer actionable strategies and insights for healthcare professionals looking to restore balance and sustainability in their practice.

Final Thoughts

This webinar was a reminder that healthcare is better when it’s collaborative. Whether it’s sharing tasks with a virtual assistant, co-marketing with local clinicians, or checking in with your team every morning—every step toward collaboration is a step toward a healthier, more sustainable practice.

Didn’t make it to the live session? No problem—the recording will be available soon for all registrants.

Let’s keep building smarter, more connected practices—together.